Branding and packaging for crispy potato fries and frozen tapioca — clear, fresh, and designed to stand out in Saudi supermarkets.

Introduction

YSO (Your Savour Option) is a frozen-food brand created for Nafhat Al Farah to launch Indian potato fries and frozen tapioca fries in Saudi supermarkets. We made a simple, premium identity and freezer-safe packaging that shows the product through clear windows and communicates quality and convenience.

Challenge

Nafhat Al Farah needed a new brand and pack that would:

• Look premium in supermarket freezers
• Let shoppers see the product in the pack
• Work across different product versions (potato & tapioca)
• Follow Saudi labelling rules and languages

Insight

Shoppers decide quickly in the frozen aisle. Seeing the product and using calm blue and green tones helps shoppers trust the pack and pick it faster.

Solution

We designed a clean, trustworthy brand and freezer packaging that uses blue and green for a fresh look, adds clear windows so customers can see the product, includes easy cooking icons, and has labels in both Arabic and English. We also designed a simple shipping box for safe delivery to stores.

Visual language

Brand voice

• Friendly and clear — speaks to families.
• Trustworthy — shows hygiene and origin.
• Practical — gives easy cooking steps.

Transparent window approach

• Front window: large shape so customers can see product look and texture.
• Back window: small strip to check quantity without covering labels.

The result was a significantly improved user experience that drove measurable business results for our client.